Wednesday, August 25, 2010

When Guest Posting, Why is it Important to Submit Quality Articles?

Why is it important to submit a quality guest post when guest blogging(posting)?

The answer is simple and it goes back to a phrase you probably learned in grade school, which is: "Your work reflects who you are". We talked about the pros of guest posting in the article Guest Posting - The Greatest Form of Free Advertising for Your Small Business Web Site, and we discussed building trust as an important factor in quality customer relationships.

Right about now you may be asking yourself, what does this have to do with writing and submitting a low quality guest article? Well, you probably wrote the article to either receive a backlink because you are trying to increase your site's PR or you are trying to get more web site traffic by tuning in the readers of a popular blog or web site.

In either situation you have included your web site's link in this article, and we have already established that the article is of low quality, so what does this say about anything connected to this article? Yes that's right, anything connected to this article will be viewed as low quality. How can you build customer trust (which leads to repeat business) if customers will not even touch your web site?

I hope you keep this in mind when submitting a guest article and even when writing for your own site. I don't mean to offend anyone, we do have some wonderful guests on Gig Logo who submit excellent content, but there are times when we receive some really low quality submissions. These submissions will not be published on our site. If your article is not approved we suggest you read the posting rules and guidelines and if you feel your article meets our requirements just revise the article and resubmit, we are fair and believe in second chances.

1 comment:

  1. Karla, a specific resource for your readers regarding free guest blogging tools is Linknami.com, where you can find expert authors who are looking for guest blog opportnunities or post unique articles on relevant niche blogs run by individual bloggers all around the world or publish free content on your blog.

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